Best Marketing Manager Skills for Your Resume and How to Use Them in Resume Summary

Marketing Managers are responsible for making and implementing Marketing Strategies for an organization. Thorough knowledge of business, as well as marketing, is a must for becoming a successful Marketing Manager.

In this guide you will find:

  • Common Marketing Manager Skills for Resume
  • How to Use Marketing Manager Skills in Resume Summary
  • Common Marketing Manager Keywords for your Resume
  • How to extract keywords from Job Description
  • Marketing Manager Resume Samples

If your goal is to find resume skills for a specific job role that you are applying for, you can right away use RezRunner and compare your resume against any job description. Or, you can see RezRunner sample tour to check how it helps find skills so that you can optimize your resume.

Common Marketing Manager Skills for Resume

For being a Marketing Manager, a person needs both specific Hard and Soft Skills. Such as-

Hard Skills:

  • Minimum graduate/ or higher in (preferably) related Subject
  • Ability to understand and implement Marketing Strategies
  • Deep knowledge of Business and Marketing World

Soft Skills:

  • Sales Skills
  • Negotiation Skills
  • Familiarity with Social Media
  • Creativity
  • Analytical Thinking
  • Communication Skills

How to Use Marketing Manager Skills in Resume Summary

Most recruiters use ATS (Applicant Tracking System) in their recruitment process. One of the main jobs of ATS is scanning and parsing resume. ATS does that by looking for relevant keywords in a resume that matches the Job Description.

So, if your resume is missing the relevant keywords, then ATS will find your application irrelevant and reject it even if you are highly competent. RezRunner helps you in optimizing your resume by extracting relevant Keywords.

You can use all the relevant Marketing Manager Skills in various sections of your resume including: a dedicated section for Skills, Resume Objective, Achievements, Special Interests etc. But the best way to show-off your skills and attract the recruiters’ attention is to use your Marketing Manager Skills in your Resume Summary. Here’s an example:

“Dynamic and Creative Marketing Professional with a keen observant mind, having strong knowledge in marketing strategies and business analytics, looking forward to be associated in a creative position as a marketing manager.”

Here, we’ve used as many Marketing Manager Skills as possible in every line. But we’ve kept the language free from errors and professional. The Skills will help beat the ATS and the language will impress the human recruiters.

Common Marketing Manager Keywords for Your Resume

Based on recent trends, we picked up a few Job Descriptions from Reputed Organisations and their Marketing Manager job postings. We ran the data through RezRunner tool and got a list of relevant Marketing Manager Keywords. Yes, it’s that simple!

Please note there are different types of marketing roles for example a manager focusing in digital marketing could have different skills from strategic marketing manager.

Here we are providing some skills, however, all may not be relevant to role that you are applying. To check run your resume against job that you are applying to see what skills are needed, and what skill your resume already has.

List of Marketing Manager Keywords:

Analytics, Marketing Budget, Research Analysis, Consumer Behavior, Google Analytics, Google Adwords, Online Marketing, Past Performance, Senior Executives, Field Marketing, Marketing Strategy, Versatile, Interpersonal Communication, People Management, Strategic Relationships, Performance Analysis, Engaging Content, Omniture, Brand Identity, WEB, TURN, Web Analytics, Offline Marketing, Execution, Generation, Brochures, Analyze, Adwords, Lead Generation, Numbers, Spreadsheets, Witty, BSC, MSC, Tracks, Feedback, Content Curation, Event Management, Social Media, Communication, Management, Creative, Consistent, Engaging, Insight, Creativity, Research, Leadership, Best Practices, Flexible, Public Speaking

How to Extract Keywords from Job Description

Here’s a step-by-step guide for extracting Marketing Manager Skills and Marketing Manager Keywords from any Job Description

  1. Copy the job description and paste in the “Job Description” Box
  2. Copy your current Resume and paste it in the “Resume” box
  3. Click on “Run”
  4. See the shortcomings of your resume in the results
  5. Click on RezBooster to get a complete list of missing Hard Skills and Soft Skills for using as your Hospitality Resume Keywords
  6. If you want to know how to use RezBooster read
    Guide to using RezBooster

Marketing Manager Resume Sample:

Find below: Marketing Manager Resume Samples

Need further assistance?