How to leverage LinkedIn to build your professional network

If you are a jobseeker, a career-changer, or just someone who’s ambitious, hardworking, and want to grow your career, then LinkedIn is your best friend!

Sure, LinkedIn is great for receiving industry updates or following influencers, but the most important benefit of using LinkedIn is definitely going to be ‘network building’. As a professional community with millions of users from across the world, if you’re not on LinkedIn, your professional existence is questionable!

So, if you are yet to leverage LinkedIn to its fullest possibility, reading this article will surely compel you to change your mind.

Let’s get started.

What is professional networking?

It’s the process of building relationships with people from and around your industry, getting acquainted with the important people of the organizations and the industries that you follow, and also making them aware of yourself.

Benefits of Networking on LinkedIn

As mentioned earlier, LinkedIn is the largest professional network as of today, and the chances are very high that the organization that you’re dreaming to be a part of, has a presence on LinkedIn. You can get in touch with HRs, founders, CEOs, and other important persons from the organization on LinkedIn and establish a professional relationship that will bring you under their radar and help you bag the job easily.

If you’re an entrepreneur, then this will be particularly helpful for you. When you build greater networks, it automatically results in the promotion of the company’s products. Expanding your network of connections of LinkedIn will allow your start-up to grow organically and in a more sustainable way by attracting relevant and genuinely interested audience. And it will help you cut back on your ad costs too.

How to grow and expand your network on LinkedIn?

1.   Complete your profile

In case you haven’t done it already, you must start by completing your LinkedIn profile first. Fill in all the sections available on the app without leaving any gaps or blank spaces. LinkedIn gives preference to complete user profiles over the ones that were left empty. As a result, your profile will appear more to other users.

The following are some sections that you should fill up:

  • Profile Headline
  • A profile picture as well as a background picture
  • A summary
  • Current employment title
  • Country (plus zip code)
  • Job experience along with relevant dates
  • Education details
  • Any social work or hobbies
  • Any 5 suitable skills (minimum)

2.   Optimize it further

Once you have filled up your profile, you must also consider optimizing it. You can do so by providing detailed, keyword-rich descriptions for your profile headline and summary, work experiences, educational qualifications, publication details and more. You should also be careful while selecting profile pictures and background images for your profile.

3.   Get recommendations and endorsements

Greater endorsements result in a more credible profile. Start getting endorsements by first endorsing other users in your network and requesting them to return the favor. The same goes for recommendations too.

4.   Engage with your audience regularly

Another way of building a relevant network on LinkedIn is by providing value. One of the best ways to do it is by creating valuable and engaging posts regularly. This will attract an active and regular audience to your profile. Similarly, you should also engage with others’ posts by commenting and sharing your thoughts on their posts.