Before we start, here are some statistics to look at:
- LinkedIn has over 660 million users worldwide. About half of them are monthly active users.
- More than 85% of recruiters use LinkedIn to run background checks on job-seekers before they make a hiring decision.
- LinkedIn has emerged as one of the world’s largest job portals in the recent years.
And yet, when it comes to job search, a huge number of candidates are blissfully unaware of the usefulness of LinkedIn.
This is because probably the name LinkedIn doesn’t come in mind to most of the job seekers when they think of job boards or job portals. Most of them would head up straight to Indeed, Glassdoor, or Monster. But the truth is, LinkedIn not only acts as a job board, but as a social media for the professionals, it helps job-seekers in so many other ways which is not possible for any other platform.
Why use LinkedIn?
Do you have a job or want to have one? If yes, then that’s enough reason for using LinkedIn. Worldwide, more than 85% people belonging to small or big organizations use LinkedIn, and a huge number of employers search for their desired candidates in LinkedIn. And even if they select a candidate from other platforms, they will probably still run a background check on LinkedIn. If you don’t have a LinkedIn profile, you actually don’t have a professional existence.
But merely a presence in LinkedIn won’t be very helpful. You’ll also need to know how you can use it to your advantage. With the help of LinkedIn, you can build your professional brand, showcase your credentials, and give your potential employer good reasons to hire you.
Below you will find a list of 14 things to do to get hired from LinkedIn
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14 things to do to get hired from LinkedIn
1. Keep your profile up to date
The first and foremost thing to do in LinkedIn is to update your profile regularly and often. Whenever you achieve something significant in your professional life, include it in your LinkedIn profile. When you publish an article on an esteemed website, or close a multi-million dollar deal in your office, you need to let the professional world know about these. It will add to your accomplishments as a professional, and an updated profile helps the recruiters know you better.
Regular updates also mean you are an active member, and being active in LinkedIn means more visibility. When your profile shows up as recently updated and active, recruiters take more interest on you.
2. Keep making connections
LinkedIn has over 200 millions of members. This is the best place make professional connections. The more connections you have, the better prospects for you. This is simply because more connections mean more sources of information, help, and endorsement.
LinkedIn is a pretty helpful community and in my personal experience, I have seen a lot of people helping each other out even when they are not real-life acquaintances. Maintaining a good relationship with your connections, as well as communicating with them regularly and effectively will give you a lot of benefits such as, more information about who is hiring, what are the requirements, how to crack a particular test or interview, getting recommended for an interview, etc.
3. Add details about your skills & qualifications
A ‘complete’ profile on LinkedIn is always preferred by recruiters. And that’s why you should always fill in the details regarding your education history, previous working experiences, and skills.
There are multiple types of skills that you can add to your LinkedIn profile, and the system will automatically categorize them into sections like “Industry Knowledge”, “Tools & Technologies” “Interpersonal Skills”, etc. You can add up to 50 skills in your LinkedIn profile. I would suggest you add as many skills as possible. Also, make sure that your skills belong to different categories. Adding 30 skills under industry knowledge and none under interpersonal skills is not recommended.
The same goes for education history and work experience. When you add your education history, go back till your 1st degree or diploma only (i.e. bachelor’s degree or diploma), don’t include your high school education. Include all your higher education like PG degree/ diploma, any professional degrees/ qualifications and certification.
Now coming to work experience, the general norm is including up to the last 10 years of experience in your resume, given that they are relevant to the current job you’re in or looking for. The same thing will apply to your LinkedIn profile too.
4. Seek recommendations & endorsements for your skills
LinkedIn not only has a section for your skills, but there’s a feature that allows endorsements for your skills too. People who know you and have worked with you can confirm or endorse those skills for you. It is like an assurance that you indeed have those skills.
You should reach out to your connections, your current or previous bosses/ colleagues, your school/ college mates, or anyone who you’ve interacted with professionally, and ask them to do this favor to you and endorse the skills that they know you have. When you have enough recommendations and endorsements, your credibility in the recruiter’s mind will increase, and they will give you serious consideration for filling up the vacancies in their company.
5. Make good use of the ‘Featured’ Section
LinkedIn has also added a new option to showcase important elements of your profile by introducing the ‘Featured’ section.
If you have a work portfolio, a blog, or a personal website, you can add those links in the ‘Featured’ section and quickly draw the attention of the viewers. If a recruiter is doing background checks on you, he will definitely be happy finding those extra information about you.
Not only external links, you can now also add your LinkedIn posts or articles in the ‘Featured’ sections. If one (or more) of your posts have gone viral in the past or have seen remarkable engagements, you can pin those posts to this section for future profile visitors.
Frankly, this ‘Featured’ section is very helpful and this should be one of the top priorities in your ‘To-Do-List’ if you want to get hired from LinkedIn.
6. Pay attention to the profile headline
Just like in resumes, adding an updated and impressive headline to your LinkedIn profile serves the same purpose: informing the recruiter about the most important thing about you.
You can find more about how to write an impressive headline Here.
7. Provide details of your recent experiences
We have already mentioned why it is important to include information about yourself. We have already established that you should only include the last 10 years of relevant experience (if you have, that is) in your resume and LinkedIn profile. However, don’t merely leave it at mentioning your designation and company name. Add details about your day to day responsibilities, job description, special duties you perform etc. to give the potential recruiters a thorough idea about your abilities and competencies.
8. Keep posting
This is a secret tip that many people don’t know about, hence do not follow too. You need to create new and informative posts on LinkedIn regularly to increase your visibility.
When you don’t post regularly on LinkedIn, your profile status gets changed from active to inactive in the automated system. Naturally, an active profile attracts more attention than an inactive one. Moreover, more posts mean you appear more in your connections’ home feed more often. And when people see you enough, they know you more, and better. Also, more people will get to know that you are looking for a job, so the chances of getting offers will also increase.
Now, while posting, you should keep in mind the ‘what’s and ‘when’s too. Do not turn your LinkedIn profile into Instagram by posting selfies, or into Facebook by posting about your romantic relationships. Keep your posts professional and related to your work life only.
9. Follow companies & approach recruiters
If you want to get hired from LinkedIn, you need to be proactive. You have to take initiative in your job search process. You can either apply to the jobs posted by recruiters in LinkedIn, or you can take the road less travelled. Follow the companies you are interested in, and also the recruiters from those companies. That way, you will stay updated with the job postings and new vacancies. Your chances of getting noticed by recruiters increase when you apply fairly early. So, being active and fast in applying will give you an edge over the others.
10. Get involved in professional groups
LinkedIn has many professional groups based on interests, affiliation, job title, organization, etc. Joining these groups based on your interests and affiliations will help you stay updated about the latest trends of your trade. Also, these groups are popular for sharing inside news regarding current trends in business, any new vacancies, etc.
11. Know about the competition
When you are looking for a job, knowing about the recruiters and the organizations are not enough. You need to know about the competition too, so that you can improve yourself, strengthen your weak spots, and make positive changes to beat the competition.
When you are applying for a job through LinkedIn, by showing interest in the recruiter’s or the organization’s job posting, you can see which other people have expressed interest from their comments. Visiting their profile will give you an idea about the competition.
12. Keep an eye for the small details
If you are striving to make anything perfect and flawless, the key lies in the small details. The same goes for your LinkedIn profile too. You never know which mistake will attract the recruiter’s attention when. For example, keep your language error-free for spellings and grammars, don’t forget to mention important details, add a professional-looking photograph of yourself, add a headline, etc.
13. Upload your resume
For the same reason you are asked to add more and more professional details on your LinkedIn profile, you might want to upload your resume too. No matter how many details you add on your profile, they cannot replace your resume. Your resume is a formal document for the recruiters. So, add your resume before they ask you for one, and you will get some more points for convenience.
14. Let them know you’re looking
Another important thing to do on your LinkedIn profile is to let the recruiters know that you’re looking for work. LinkedIn has recently introduced a #opentowork badge around your profile picture to let the recruiters quickly know that you’re looking. However, if you’re not comfortable with open declaration, you can also keep it in “Recruiter Only” mode. This will not add a badge around your profile picture and only recruiters (who use recruitment tools on LinkedIn) will be able to see the information.
The last word:
So, these are the 14 top most important things to do in order to get hired from LinkedIn. However, merely attracting the recruiter’s attention, or bagging interviews do not ensure a final offer. So, don’t forget to build a stellar resume. And when you get an interview call, leave no stones unturned in your preparations. If you really want to get hired from LinkedIn, follow these steps faithfully and you will see the result in no time. Team RezRunner wishes you all the best for your job search.
Psst! Need more help?
Check out our resume and cover letter guides, and interview guides here.