Are you opting for a career in Digital Marketing? Then you must learn these 10 most popular Digital Marketing Interview Questions. We have also provided possible/ model answers that will be helpful for your interview preparations.
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In this guide you will find:
- Top 10 Digital Marketing Interview Questions and Answers
Top 10 Digital Marketing Interview Questions and Answers
Q1. Explain SEO and its importance in Digital Marketing?
SEO stands for Search Engine Optimization. The better optimized a web page, a website, or a blog is, the better rank it gets in search engines like Google and Yahoo. SEO depends on several factors but keywords play a very important role in SEO.
The importance of SEO in digital marketing is immense. Users generally do not bother to see what is beyond the 1st few search results in a search engine. So, if a web page or a website does not rank in one of the top spots, their visibility drops drastically. So, for increasing traffic, and effectively improving the business, use of SEO is very important in Digital Marketing.
Q2. What is Inbound and Outbound Marketing?
These are the two main categories of Digital Marketing. Both are important for a successful campaign.
Inbound Marketing: Inbound Marketing is done with the help of Social Media, Website Contents, newsletters etc. They are called inbound because they draw the traffic inward with the help of these tools mentioned before, and helps in gaining popularity and visibility.
Outbound Marketing: Unlike Inbound Marketing, outbound marketing pushes the product outwards by direct advertising, promotional emails etc.
Q3. What are the advantages of Digital Marketing over Traditional, Offline Marketing?
The advantages of Digital Marketing are manifolds, such as:
- Digital Marketing is far cheaper ( you can control the costs easily) than traditional marketing options like print media or television
- It is targeted towards specified audiences, unlike traditional marketing, where the targeting is limited
- The marketing campaigns can be heavily personalized for each separate group of audience, that ensures better effectiveness
- Digital Marketing has a global reach through the internet, again, which is not possible by traditional media
- The results of digital marketing campaigns and their effectiveness are measurable
Q4. How do you deal with negative reviews received from customers in a company’s social media page?
Negative reviews are inevitable for any business, and so is this HR interview question. Being a digital marketing expert, you should prepare yourself beforehand for not only answering this question in interviews but also for actively dealing with negative reviews on social media. With a little bit of smart work, you can turn negative reviews into a positive marketing opportunity.
Negative reviews are a great way to find out where our business is going wrong, and not meeting the customer’s expectations. To deal with a negative review on social media, I try to put myself in the customer’s position and understand the reason of their dissatisfaction. I try to answer the negative reviews with utmost sympathy and sensitivity, and in a positive language. I try to offer the customer any possible solutions for the problem, and apologize for the inconvenience.
Q5. How do you update yourself with the current trends of Digital Marketing?
I keep up with the current trends of the industry mainly from online sources. I search the internet, observe the current trends on social media, attend webiners, attend monthly meetings of industry people etc.
Q6. What are the best ways to increase traffic on your website?
This is one of the most popular digital marketing interview questions right now. The interviewers really want to know your working styles and ideas. This is a direct technical question, and you should prepare a precise and wholesome answer for answering this question. You may use knowledge gained through the digital marketing training institutes as well. Make sure you have practical experience.
Q7. Which digital marketing tools do you use on a regular basis?
I am well-acquainted with all popular digital marketing tools like SumoMe, Google Analytics, Yoast, Google Keyword Planner, HootSuite, HubSpot Sales etc.
Q8. What is the difference between Branding and Marketing?
The difference between branding and marketing is in their approach. The term marketing is more direct in nature, like “Our product is the best. Buy our product.”, while branding is more indirect. The branding process goes hand in hand with marketing. Branding is more an underlying layer of marketing which helps create a positive brand image for the company or business.
Q9. What is Keyword Streaming?
Keyword streaming is a tool in SEO (Search Engine Optimization) that helps in identifying the most relevant as well as the most searched keywords for your business, so that by using those top-rated keywords, you can increase the organic traffic for your website.
Q10. What is PPC advertising?
PPC or Pay-Per-Click advertising is a digital marketing model in which, as the name suggests, the advertisers pay every time someone clicks on their advertisements. It is a very popular model right now. The main advantage of PPC ads is that the business has to pay only when someone clicks their ads.
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