Content Writing is a booming profession today. Many fresh graduates, as well as experienced individuals, are aspiring for a career in Content Writing because it has many perks.
1st, the job is extremely satisfying, and not at all repetitive, and when it comes to professional growth, the sky is the limit. 2ndly, literature and language students who are good with words can choose this profession to explore their creative sides and work independently even inside a team.
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However, the job is not as simple as just writing some paragraphs on a given subjects. Content Writers need in-depth technical knowledge to become successful in this career.
Take a look into the top Content Writer Interview Questions and Answers. If you are lacking some technical knowledge, this article will definitely help you.
In this guide you will find:
- Top 10 Content Writer Interview Questions (with answers)
Top Content Writer Interview Questions (with answers)
Q1. How do you manage deadlines?
One of the biggest responsibilities of a Content Writer is complete his/ her assignments within the stipulated time. No matter how good a writer you are, if you cannot complete your writing within the deadline, it is of no use. So, before applying for a Content Writing job, make sure that you are able to handle stress, and work under pressure.
Sometimes clients need a record number of content written on a very short time. Even if you are habituated to handle a record amount of work regularly, situations can compel you to go even beyond and push your boundaries. So, a Content Writer should be ready for emergency deadlines.
I try to work in a regular and organized manner from the very first moment. So, in my head, I have a clear idea about how much do I need to produce within a certain time-frame. I make these calculations beforehand, so meeting deadlines is not a problem for me. However, in emergency situations, I try to keep my calm and focus solely on the project at hand. I go above and beyond to meet deadlines of my work.
Q2. What is your approach to Social Media Content Writing?
Contents for Social Media is very different from website and blog contents. People spend an enormous time on Social Media, so it is a great place to promote your business/ content on Social Media.
But Social Media audiences have a very short memory span. They are almost spoiled with choices. So, long and detailed content does not work for Social Media.
For Social Media, the contents should be short, eye-catching, and informative. The presentation should be top-notch, attractive, and in a way that focuses on the main points of your content instantly. The language can be more informal than blogs or websites, so that the readers feel a connection.
Q3. How do you use keywords in your writings?
Using the right keywords, and in the right place, in right frequencies is a complicated task. I practice with sample topics a lot. Using the keyphrase just like that is not allowed in Content Writing. The inclusion should always be organic, and grammatically, semantically correct.
Q4. What tools do you use for Keyword Researches for your work?
I use all the common and most popular keyword research tools like Google Adwords (Google Keyword Planner), SEMrush, KWfinder etc.
Q5. How do you Conduct Keyword Researches with these tools?
Conducting a successful keyword research before writing a content is a very important element in SEO. I enter a bunch of different and related keyphrases in the Keyword Planner tools and generate results with their search volumes. From the list of potential keywords, I only take two or three keyphrases that are the most relevant ones for the given topic, as well as have the highest search volumes.
After making a list of two or three keyphrases, I start writing the actual article/ copy.
Q6. How do you handle negative feedback for your work from your seniors/ clients?
Failing and learning is a continuous process. No matter how experienced a person is, his/ her work cannot be perfect every time. Negative feedback is a part of the job, and I take them in an extremely positive and constructive way. I try to know the faults in my work minutely, and make a note of the same. Thereafter, I start working on them. When the redone work is accepted, I take it as a positive lesson and try not to repeat the same mistake again.
Q7. How do you research about the target audience? Also, why do you think it is important to do so?
This is one of the most important Content Writer Interview Questions asked by the interviewers. And you should have a solid answer prepared beforehand to impress the interviewers.
Knowing your target audience is very important in Content Writing, because the writing style varies significantly depending on the target audience. To know my target audience, I first collect data from my clients, or the senior that assigned me the project. Based on those data, I run my own online analytics and researches. When in doubt, I seek help from the marketing team of my organization.
Q8. How do you approach a new project?/ What is your content writing strategy?
Content Writer Interview Questions will always include one similar question about your writing process/ strategy. Do not say that you just start writing just like that, or you go with the flow as inspiration hits you.
The recruiters want you to be a systematic worker. The job of Content Writing is divided into a number of steps. One cannot start writing the moment he is assigned a project. It’s a step by step work.
After a writing project is assigned to me, 1st I conduct keyword research to decide the list of keywords to use in my write-up. Then, I try to understand my target audience and decide on the tone of the article.
After these basic steps are done, I start collecting information about the given topic from various sources. Not only the internet, I take help from the library books, and any other source of knowledge like movies, documentaries, newspapers, journals etc. I note all the information down.
After the information gathering is complete, I start building the article. Once the write-up is done and I am happy with the outcome, I 1st run them through a grammar checking software like Grammarly, and 2ndly, I run them through a plagiarism checking software like copyscape. When both of the results are good to go, I finally submit the article.
Q9. What important steps do you take to optimize your content for SEO?
Apart from Keyword Density, the other parts of a Content that a Content Writer should take care of, are:
- Metadata: It is the small excerpt of the content that shows on search engines, below the URL and website information. Attractive metadata helps in getting the most number of organic traffic.
- URL: The part of the URL that appears after the domain name should be constructed in an informative way. They should contain primary information about the content. For example, if you are writing an article about top tourist spots in India, and the URL looks like “www.websitename.com/hhfkjahv984u3”, then it will not provide any information about the content. Alternatively, if the article title says “Best Books for JEE”, but the URL is “www.websitename.com/mathematics-tutors-in-delhi”, then this is misleading. And people who are looking for books, will not visit the page.”
- Internal and External Links: A good Content should contain sufficient internal and external links depending on the size of the article.
Q10. Tell us about the content management systems that you use frequently.
I am familiar with most of the popular content management systems (CMS) like WordPress, Joomla, Magento, etc.
Q11. What is the difference between a content and a copy?
A Content is an article that is more general and unbiased in nature. They don’t promote a business or a product directly, but provides information about related topics. A Copy on the other hand, is directly related to marketing, and used for promotions of a business or a product.
Q12. What is the difference between a blog and an article?
An article is more like a piece of news, and the tone and language of an article is formal and impersonal. While, a blog is more personal and informal in nature, and often includes the writer’s personal opinions.
These 12 technical Content Writer Interview Questions will definitely help you in your preparation. We wish you all the best!
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